With the General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679), the European Parliament, the Council and the European Commission intend to strengthen and unify data protection and privacy for individuals within the European Union (EU). When the law takes effect in May 2018, it will trigger significant changes to how global brands approach online marketing, data protection and privacy policies.

GDPR’s primary objectives are to:

• Establish personal data protection as a fundamental human right, including the individual’s right to access, correct, erase, or port his or her personal data.
• Strengthen baseline requirements and responsibilities for ensuring personal data protection.
• Provide standardized application of data protection rules across the EU, thereby facilitating the legitimate flow of personal data within and beyond the EU and European Economic Area (EEA).

Our experts can help identify the impact of the GDPR on your organisation and shape, mobilise and deliver transform to achieve compliance, embed privacy within your organisation and generate business benefits.